Job Description

Overview Do you want to contribute to a larger purpose to save the lives of infants in the NICU? This is Prolacta Bioscience’s mission. The Marketing team is seeking a Digital Marketing Manager (B2B) to design, launch, measure, and continuously improve cross-channel digital programs that influence pipeline movement and sales velocity. You will own paid media execution across multi-channel campaigns and account-based marketing initiatives end-to-end with a focus on making programs measurable, repeatable, and scalable. Who Is Prolacta Bioscience? We give babies a brighter future by unlocking the biological power of human milk. Established in 1999, Prolacta Bioscience is a privately held life sciences company that has touched the lives of more than 100,000 premature infants globally. Prolacta is the world’s leading hospital provider of 100% human milk–based nutritional products. Based in Southern California, we employ more than 300 people globally, many of whom have dedicated their lives to neonatal care. For more information, please visit Responsibilities Own paid media execution across multi-channel campaigns (search, paid social, display, native, programmatic) and account-based marketing initiatives end-to-end. Design and run 1:1 and 1:few ABM programs that support the full customer journey and align with field teams and corporate brand strategies. Build campaigns with impactful creative and clear engagement signals that sales teams can act on. Operate as a hands-on marketer, building insight-led, highly personalized journeys for priority accounts and using AI-enabled tools to scale performance. Apply a disciplined test-and-learn approach to analyze performance, optimize across channels and audiences, and improve engagement quality, pipeline progression, and conversion outcomes. Identify friction points from data and behavioral signals and create content to unblock progress. Collaborate with designers and external agencies as needed, and also create campaign content when speed and iteration matter. Write clearly, think visually, and translate complex ideas into digital experiences that resonate; apply new AI tools as they emerge. Independently manage end-to-end approvals and ensure all content meets regulatory requirements; navigate the MarTech stack (e.g., Demandbase, Salesforce, HubSpot) to ensure accurate tracking, integrations, attribution, and data flows. What You Bring To The Role Bachelor’s degree in marketing or a related field. 8+ years of B2B digital marketing experience, including at least 2 years focused on account-based marketing programs. Experience with major ad platforms and at least one ABM platform (preferably Demandbase). Strong technical execution paired with a creative mindset and high-quality writing skills. How Prolacta Benefits You To drive personal growth and business impact, we offer a supportive culture with benefits such as healthcare coverage starting on day one, 401(k) match, four weeks PTO in the first year, and generous time-off for new parents. We encourage participation in employee affinity groups, volunteer time off, and access to various educational opportunities. What Else Do You Need To Know Location: Hybrid role – may need to work in the office Schedule: Monday - Friday Travel: 15% domestic and international FLSA: Exempt Legal Notice Depending on your residential location certain laws might regulate the way Prolacta manages applicant data. California Residents, please review our Privacy Notice for California Employees and Job Applicants on Prolacta.com. Equal Employment Opportunity “Prolacta Bioscience, Inc. is an Equal Employment Opportunity Employer.” Prolacta Bioscience, Inc. is committed to a proactive program of affirmative action and diversity development. The Company will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status. #J-18808-Ljbffr

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